When you’re making cold calls to sell SEO services, it’s good to know if your efforts are paying off. Here are five straightforward ways to measure how well your cold calls are doing:
1. Conversion Rate
What it is: This is all about how many of your calls lead to something useful, like setting up another meeting, getting someone interested in more info, or sealing a deal.
Why it matters: A good conversion rate means your calls are hitting the mark. If more people are saying ‘yes’, then you’re doing something right with your calls.
2. Call Duration
What it is: This measures how long your calls last. Keeping an eye on this can help you see if there’s a link between how long you talk and how successful the call is.
Why it matters: If calls are generally longer, it might mean people are interested and want to hear what you have to say. But if calls drag on without results, something might need tweaking.
3. Lead Progression Rate
What it is: This tracks how far along your potential clients move after you’ve called them. It’s about seeing how many move from just a call to genuinely considering your services.
Why it matters: Knowing this helps you figure out if your calls are just getting a quick nod or actually sparking real interest and moving towards a sale.
4. Cost Per Acquisition (CPA)
What it is: This looks at how much it costs you to win over each new client through your calls. It includes all the costs like phone bills and the time you spend.
Why it matters: It’s crucial to make sure the money you’re spending on making calls isn’t more than what you’re earning from the new clients you gain.
5. Customer Feedback and Satisfaction
What it is: This is about asking people what they thought of your call. You can ask them right after the call or send a quick survey later.
Why it matters: Hearing directly from people can tell you a lot about what’s working in your calls and what’s not. Positive feedback usually means good things for your conversion rates, while negative comments give you a chance to improve.
