The toughest part of cold calling is being told “no”. It’s also the most important. It’s ALSO the most common. So you better get used to it! When faced with a “no,” it’s crucial not to take the rejection personally…
Cold calling is tough. You’re walking a tightrope. On the one hand, to be successful, you have to not take no for an answer… And that was tough twenty years ago, let alone in 2024! At the same time, you…
Active listening in a cold call context means fully concentrating on what the prospect is saying, understanding their message, responding thoughtfully, and remembering the conversation. It’s a way to show respect and build a rapport with the potential client. Here…
Making your first cold call? It can feel like you’re about to jump out of a plane without a parachute. But here’s the deal: if you know a bit about who you’re calling, practice what you’re going to say (out…
To personalise your SEO lead gen cold calls, you HAVE to start with the basics. Start by researching the business you’re calling. Look at their website and social media. Try to understand their brand–what kind of business they might be.…
Following up on an SEO lead without sounding desperate is all about timing and value. For starters, at least wait a couple of days after your initial contact before reaching out again. This gives them enough time to consider your…
Writing an SEO cold call script that doesn’t make you cringe every time you pick up the phone starts with tossing out the idea of a rigid script. Think of it more as a roadmap or a guide that keeps…
Choosing between cold calling and email marketing for getting SEO clients really depends on what works best for your style and who you’re trying to reach. Cold calling means you’re picking up the phone and calling potential clients directly. It’s…
There are lots of things that can go wrong on a cold call. If you’ve never made one before, it’s actually fun (sometimes) because you never know what’s coming next. What you can control, though, are these basic moron-grade mistakes.…
When you’re making cold calls to sell SEO services, it’s good to know if your efforts are paying off. Here are five straightforward ways to measure how well your cold calls are doing: 1. Conversion Rate What it is: This…
Cold calling has a long history in various business sectors, including SEO. Its role and effectiveness in the sales process, especially within the rapidly evolving SEO industry, is up for debate. Cold Calling Pros In the early days of SEO,…
Building a good connection on a cold call can make all the difference. Here’s how you can create a friendly and trusting atmosphere right from the start: 1. Do Your Homework Before you pick up the phone, know who you’re…
Email marketing remains a vital tool, but it’s constantly evolving. As technology advances, so does our approach to connecting with customers via email. Here’s a glimpse into the future of email marketing and how you can stay ahead: Personalisation Going…
If you’re looking to streamline your SEO outreach, automating your emails can save you a ton of time and boost your efficiency. Here’s how to get started with automating your email outreach for SEO: Choose the Right Tools Pick a…
Want to make your SEO service emails more engaging? Storytelling can be a powerful tool to capture attention and persuade potential clients to take action. Here’s how you can weave stories into your emails to really make your SEO services…
Cold emails can work really well if you know how to do them right. Here’s a straightforward guide on how to make your cold emails better and build good relationships with the people you’re reaching out to: 1. Know Who…
Split testing, or A/B testing, is a powerful strategy to refine your email marketing efforts and boost conversion rates. By testing different elements of your emails, you can discover what resonates best with your audience. Here’s how to implement split…
Growing an email list is crucial for SEO professionals looking to expand their reach and enhance client engagement. Here are some simple and effective ways to build your email list: 1. Offer Something Valuable Give something away for free that…
A strong call-to-action in your cold emails can make a big difference in getting a response. Here’s how to create a CTA that gets people clicking: 1. Keep It Clear and Direct Your CTA should tell recipients exactly what you…
Timing can greatly influence the success of your SEO outreach emails. Sending them at the right moment can boost your open rates and increase the chances of getting a response. Here’s how to choose the best time to send your…
Understanding the psychology behind sales emails can help you connect better with your recipients and boost your chances of getting a response. Here’s how to use psychological principles to make your sales emails more compelling: 1. The Power of Personalisation…
Adding social proof to your SEO outreach emails can make them more convincing. Here’s a straightforward guide on how to do it: 1. Share Client Testimonials Include a quote or two from satisfied clients who have seen great results from…
Ensuring your cold emails actually reach the inbox is crucial for successful SEO outreach. Here are some tips to help improve your email deliverability: 1. Verify Your Email List Before you start sending emails, make sure your email list is…
Here’s how to warm up cold leads using great subject lines: Be Clear and Concise: Your subject line should clearly convey the content of your email without being too vague or overly clever. People appreciate straightforward communication. Personalise It: Whenever…
Tracking key email metrics is crucial for understanding the effectiveness of your SEO lead generation efforts. Here’s a straightforward guide on which metrics to track and how they can help you fine-tune your email campaigns: 1. Open Rate This measures…
The number of emails required to convert an SEO lead can vary significantly depending on several factors like the quality of your leads, how well you understand your target audience, and the effectiveness of your email content. Here’s a straightforward…
Here are a few simple email templates that SEO agencies in the UK can use to effectively communicate with potential clients, aiming to convert enquiries into business: 1. Initial Contact Email Subject: SEO for [Location] [Niche] businesses Hi [Name], I’m…
To make cold emails feel more personal, here’s what you can do: Find out a bit about the person and their company before you write. Their name, their role. Maybe add them on LinkedIn to find out more. Use their…
Turning cold leads into valuable customers, especially in the SEO industry, requires strategic nurturing. Here’s how to effectively warm up those prospects and transform them from cold to gold: 1. Understand Your Audience Start by gaining a deep understanding of…
Here are some tips on how to make a great first impression with your cold emails so they actually get opened: Catchy Subject Line: Your subject line should grab attention and give the recipient a reason to open the email.…