The toughest part of cold calling is being told “no”. It’s also the most important. It’s ALSO the most common. So you better get used to it! When faced with a “no,” it’s crucial not to take the rejection personally but to see it as an opportunity to understand the prospect’s needs and objections better. … Read more
Cold calling is tough. You’re walking a tightrope. On the one hand, to be successful, you have to not take no for an answer… And that was tough twenty years ago, let alone in 2024! At the same time, you have to build rapport, but without being overly friendly. Etiquette is tough. No wonder people … Read more
Active listening in a cold call context means fully concentrating on what the prospect is saying, understanding their message, responding thoughtfully, and remembering the conversation. It’s a way to show respect and build a rapport with the potential client. Here are two simple examples: 1. Reflecting Back: If a prospect says, “We’ve had a bad … Read more
Making your first cold call? It can feel like you’re about to jump out of a plane without a parachute. But here’s the deal: if you know a bit about who you’re calling, practice what you’re going to say (out loud, not just in your head), and then just go for it? You’ll be alright. … Read more
To personalise your SEO lead gen cold calls, you HAVE to start with the basics. Start by researching the business you’re calling. Look at their website and social media. Try to understand their brand–what kind of business they might be. For example, if they’re more corporate, they might appreciate more of an old-fashioned phone manner. … Read more
Following up on an SEO lead without sounding desperate is all about timing and value. For starters, at least wait a couple of days after your initial contact before reaching out again. This gives them enough time to consider your offer but isn’t so long that they forget who you are. When you do follow … Read more
Writing an SEO cold call script that doesn’t make you cringe every time you pick up the phone starts with tossing out the idea of a rigid script. Think of it more as a roadmap or a guide that keeps you on track, rather than a word-for-word monologue. Sticking to a script that tight makes … Read more
Choosing between cold calling and email marketing for getting SEO clients really depends on what works best for your style and who you’re trying to reach. Cold calling means you’re picking up the phone and calling potential clients directly. It’s good because you get to talk to someone right away. You can quickly figure out … Read more
There are lots of things that can go wrong on a cold call. If you’ve never made one before, it’s actually fun (sometimes) because you never know what’s coming next. What you can control, though, are these basic moron-grade mistakes. 1. Not Doing Your Homework: Calling without knowing a thing about the business you’re contacting … Read more
When you’re making cold calls to sell SEO services, it’s good to know if your efforts are paying off. Here are five straightforward ways to measure how well your cold calls are doing: 1. Conversion Rate What it is: This is all about how many of your calls lead to something useful, like setting up … Read more