A strong call-to-action in your cold emails can make a big difference in getting a response. Here’s how to create a CTA that gets people clicking:
1. Keep It Clear and Direct
Your CTA should tell recipients exactly what you want them to do, using straightforward language. Avoid vague phrases. Use action words like “Register,” “Download,” “Reply,” or “Schedule a Call” to give clear instructions.
2. Make It Stand Out
Your CTA should be easy to find and visually distinct from the rest of your email. Consider using a button with a contrasting colour so it jumps out, or place your CTA at the end of your email in bold text to make sure it’s noticed.
3. Create Urgency
Encourage your recipients to act now rather than later. You can create a sense of urgency with phrases like “Book now to secure your spot” or “Offer expires soon.” This prompts the recipient to act immediately.
4. Offer Something Valuable
Make sure your CTA offers something compelling to your recipient. It could be a free trial, a free ebook, or exclusive access to content. Highlight the value they’ll get by following through with the action.
5. Keep It Simple
A good CTA is simple and focuses on one action. Don’t crowd your email with multiple CTAs as it can confuse the recipient. Stick to one main action you want them to take.
6. Use the First Person
Sometimes changing the phrasing to the first person makes the CTA more engaging. For example, instead of “Download your free ebook,” try “Download my free ebook.” It can make the action feel more personal and appealing.
7. Test and Refine
Different CTAs work for different audiences. Don’t be afraid to test out different phrases, formats, and placements to see what works best with your recipients. Keep tweaking until you find the most effective formula.
