The toughest part of cold calling is being told “no”. It’s also the most important. It’s ALSO the most common.
So you better get used to it!
When faced with a “no,” it’s crucial not to take the rejection personally but to see it as an opportunity to understand the prospect’s needs and objections better. Stay positive, stay calm, and reframe it like this: the person you’re talking to is telling you what’s standing in the way of them signing up/setting up a meeting/doing whatever you want them to do. If you can solve those problems (theoretically) they’ll turn that “no” into a “yes”.
Acknowledge the prospect’s concerns with empathy. Ask open-ended questions. It’s about listening actively, showing that you understand their perspective, and offering solutions.
