The number of emails required to convert an SEO lead can vary significantly depending on several factors like the quality of your leads, how well you understand your target audience, and the effectiveness of your email content. Here’s a straightforward explanation:
There’s no one-size-fits-all answer
- Industry Standard: It depends on your sales techniques. The average is often around 7 to 13 touches, which includes emails and other forms of contact such as phone calls or social media interactions.
- Lead Quality: If your leads are highly targeted and have already shown interest in SEO services, you might see conversions after fewer emails. Conversely, more generic leads may require more nurturing.
- Content Relevance: The relevance and value of the content you’re sending play a huge role. Highly relevant and engaging content can speed up the conversion process.
Best Practices
- Personalisation: Tailor your emails to the specific needs and interests of the recipient. Personalised emails tend to perform better in terms of open rates and conversions.
- Follow-Up: Don’t hesitate to send follow-up emails, but keep them spaced out and relevant. Bombarding leads with too many emails too quickly can lead to high unsubscribe rates.
- Testing and Optimisation: Continuously test different email strategies and content to see what works best with your audience. Pay attention to the metrics like open rates and conversion rates to guide your adjustments.
In essence, the key to converting SEO leads via email is persistence, relevance, and personalisation, rather than a fixed number of emails.
