Following up on an SEO lead without sounding desperate is all about timing and value.
For starters, at least wait a couple of days after your initial contact before reaching out again. This gives them enough time to consider your offer but isn’t so long that they forget who you are.
When you do follow up, avoid phrases like “just checking in” or “wanted to touch base.” Instead, add value to your follow-up. Keep your tone confident and your message brief. Offer them a clear next step, like a short call to discuss strategies or a free audit of their website’s SEO.
