To make cold emails feel more personal, here’s what you can do:
- Find out a bit about the person and their company before you write. Their name, their role. Maybe add them on LinkedIn to find out more.
- Use their name when you start the email. The basics!
- Mention something specific about them or their work that relates to what you’re offering.
- Keep your email short and friendly, even if you know their entire life story. Don’t overdo it!
Doing this shows you’ve taken the time to tailor the message to them, which can make them more interested in what you have to say.
