Writing an SEO cold call script that doesn’t make you cringe every time you pick up the phone starts with tossing out the idea of a rigid script. Think of it more as a roadmap or a guide that keeps you on track, rather than a word-for-word monologue. Sticking to a script that tight makes you sound like a robot. They can tell you’re reading a script. And they don’t like it.
Start off with a basic introduction. “Hey! My name’s XXXXX, and I’m calling from ABC.
Weave in a bit of personalisation. Mention something specific you admire about their business or a recent achievement you noticed on their website or social media. This shows you’ve done your homework and aren’t just dialing numbers at random. From there, transition into how your SEO services can help them build on that success. Instead of diving into technical jargon, focus on clear benefits. Talk about increasing website traffic, improving search engine rankings, or boosting online visibility. Make it about them, not just SEO.
Remember as well: it’s not just about you yammering on. Nobody likes being lectured or given the hard sell. Include open-ended questions that encourage the prospect to share their goals, challenges, and hesitations about SEO. Be prepared for and open to the conversation moving in a direction you didn’t anticipate, while keeping methods to bring things back towards the end goal. So, for example, let them chat for a while about the challenges they had with their last SEO agency… But have some ready-made points to bring them back towards the sell, like: “Lots of our clients say their last SEO agency were awful at reporting, to the point where they didn’t know what they were doing on a daily or monthly basis. That’s why we…”
Last but not least, you need a clear call to action. This could be setting up a meeting, conducting a free SEO audit, or simply sending over more information for them to review. Remember, the goal of the script is to guide the conversation naturally and make both you and the prospect feel comfortable and engaged.
