Adding social proof to your SEO outreach emails can make them more convincing. Here’s a straightforward guide on how to do it:
1. Share Client Testimonials
Include a quote or two from satisfied clients who have seen great results from your SEO services. Choose testimonials that speak about specific benefits, like increased traffic or improved sales, to make it relevant and impressive.
2. Highlight Case Studies
If you have detailed case studies, mention them in your emails. You can briefly outline a case study that shows how you’ve significantly improved a client’s SEO performance. Offer a link to the full case study for those interested in reading more.
3. Mention Industry Awards or Certifications
If your business has received any industry awards or certifications, make sure to mention these. Awards and certifications from reputable organisations add credibility and demonstrate your expertise in SEO.
4. Display Popular Client Logos
If you’ve worked with well-known companies, include their logos in your email. Seeing familiar and respected brands can instantly boost your credibility.
5. Include Media Mentions
If your business or your work has been featured in media outlets, mention this in your emails. You can say something like, “As featured in [Media Name],” which adds a layer of authority and trustworthiness.
6. Share Statistics
Numbers can be very persuasive. Share statistics that showcase your success, such as the percentage increase in traffic or rankings for your clients after using your services.
7. User Counts
If a large number of businesses use your service, mention this. For example, “Join the 300+ companies that have boosted their SEO with our services.” This demonstrates popularity and trust.
