Timing can greatly influence the success of your SEO outreach emails. Sending them at the right moment can boost your open rates and increase the chances of getting a response. Here’s how to choose the best time to send your outreach emails:
1. Consider Work Hours
Typically, it’s best to send emails during standard work hours. This means aiming for a window between 9 AM and 5 PM on weekdays. Emails sent during work hours are more likely to be seen and read promptly.
2. Avoid Monday Mornings
Mondays can be hectic for most people as they catch up with work from the weekend. Your email might get lost in a busy inbox. Wait until later in the day or even Tuesday when things have calmed down a bit.
3. Mid-Week is Best
The middle of the week—Tuesday, Wednesday, and Thursday—is generally the best time to send outreach emails. People are more likely to have established their weekly rhythm and can give more attention to your email.
4. Consider Time Zones
If you’re sending emails to recipients in different time zones, make sure to adjust your sending time accordingly. Use email tools that can schedule your emails to hit the inbox at the optimal local time for your recipient.
5. Late Week Lowdown
Fridays are usually less ideal as people start winding down for the weekend and may not be as responsive to outreach emails. However, this can vary by industry, so it’s worth testing to see if your particular audience is an exception.
6. Test Different Times
Every audience is different. Experiment by sending emails at various times and days to see what works best for your specific group. Keep track of your results and adjust your strategy based on the data.
